Instituts Culturels Nationaux de l'Union Européenne

Instituts culturels nationaux de l'Union européenne

EUNIC Lab: Convening New Audiences

EUNIC Lab 2015

From 27-29 May 2015, museum directors, artists, curators, educators, scholars, and arts administrators came together in Johannesburg to talk through the complexities of audience development across museological, public, and artistic fields and practices. Organised by EUNIC South Africa in partnership with the Visual Arts Network of South Africa (VANSA), “Convening New Audiences” was framed as a “Laboratory” in which practitioners from Europe and South Africa could collectively share and talk through various practices and strategies. Unfolding through private and public panel discussions, site visits, neighbourhood walks, and shared meals, the Lab set out to interrogate three key streams: forms of audience relationship that are already embedded in the practice of institutions and within the practice of independent operators within the visual arts; the complexities of imagining new audiences in various institutional and social contexts within South Africa; and what new strategies could be proposed and developed to aid institutions in developing new audiences.

The level and energy of participation was high, with panellists and audience members contributing in various ways -  through case studies, theoretical positions, outlining challenges facing the sector and individual institutional models, sharing of solutions that have been found in specific contexts, and posing questions to consider and reflect on beyond the duration of the Lab. The conversations that emerged provided a rich testing ground for thinking through what the current and future of institutional and museological engagement with audience could look like in South Africa.


Panel Discussions:


Wednesday 27 May:


1. “What is Audience Development? Defining a relevant approach”

Facilitated by Molemo Moiloa

>Khwezi Gule: Hector Pieterson Museum

>Amanda Sanger: District Six Museum

>Andile Magengelele: Independent


2. “The Role of education in Audience Development”

Facilitated by Ashley Whitfield

>Patrick Mudekereza: Picha

>Nontobeko Ntombela: University of the Witwatersrand

>Sepake Angiama: Manifesta


3. “Public art and audiences”

Facilitated by Vaughn Sadie

>Marina Naprushkina: The Office for Anti-Propaganda

>Grant Jurius: Burning Museum

>Buntu Fihla: Dlala Indima



Thursday 28 May:


1.“Breaking down the forth wall: strategies and myths”

Facilitated by Mariapaola McGurk

>Francis Duranthon: Toulouse Museum

>Andrea Lewis: Iziko Museums

>Bettina Habsburg-Lothringen: Museumsakademie


2. “Participatory planning:working with audiences”

Facilitated by Amanda Sanger

>Laura Vincenti: AdArte Architecture/Cape Town Art Fair

>Patrice Deparpe: Matisse Museum

>Nikola Eltink: Van Gogh Museum


3. “Alternative spaces/alternative education”

Facilitated by Molemo Moiloa

>Eva Filgueira Guimera: La Tabacalera

>Khona Dlamini: Market Photo Workshop

>Bokang Pooe: Steve Biko Foundation



Friday 29 May:


1.“Audiences at what cost?”

Facilitated by Yusrah Bardien

>Joseph Gaylard: Independent

>Shahid Vawda: University of the Witwatersrand

>Stefaan Van Bellingen: WARP


2. “Artists as interlocutors”

Facilitated by Molemo Moiloa

>Ashley Whitfield: Independent

>Malose Malahlela: Keleketla! Library

>Vaughn Sadie: Independent